A 3-Step Framework to Connect the Dots Between Marketing & Sales
blog.hubspot.com

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Smart sales and marketing leaders know how important it is to collaborate with cross-functional teams. In a perfect world, the two teams would be working in tandem and complete harmony with one another.

4
Like
Save
The No B.S. Guide to Reducing Your Website's Bounce Rate
blog.hubspot.com

Ever gone into your analytics and seen your bounce rate hovering around or above 90%? If so, you’re in trouble. That is a high bounce rate. And it’s very, very bad. Bounce rates are website killers. The problem is, many webmasters simply expect bounce rates to stay at high levels.

3
Like
Save
An Open Letter to Millennials Seeking Creative Positions
blog.hubspot.com

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Dear recently graduated Millennial: Congratulations on your graduation! I understand you’re ready to conquer the world of advertising. I want to get to know you.

5
Like
Save
The Week's Best Content About Content
blog.hubspot.com

When it comes to promoting content and expanding a company’s reach, lots of shares is one of those metrics that every marketer wants to achieve. The more shares you get, the more traffic you get, the more leads you get … and so on and so forth. So while shares certainly aren’t the be-all-end-all for […]

9
Like
Save
Inside the HBR Newsroom: How the World's Must-Read Management Blog Actually Works
blog.hubspot.com

Harvard Business Review is a hallmark of high quality journalism. Each day, the folks at HBR.org publish five to seven pieces of top-notch content with a staff of fewer than 10 full-time digital editors and no full-time writers — and they have over four million unique visitors reading their content every month.

2
Like
Save
How Marketing and Sales Can Work Together to Close More Leads
blog.hubspot.com

This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Once upon a time, salespeople used to tell customers what they wanted and why they wanted it. None of us needed the infamous Pet Rock from the 1970s, but millions of common stones poorly dressed up as pet […]

9
Like
Save
8 Ways to Improve the Usability of Your Website
feedproxy.google.com

Marketing isn’t just about driving traffic to a website. It also incorporates design and usability. Just think of Apple. Its computers and products wouldn’t be as popular as they are today if they weren’t beautiful and, more importantly, usable. Usability is something you shouldn’t take for granted. If you make your website more usable, people will […]

9
Like
Save
You’re Taking These Marketing Maxims Way Too Literally
blog.hubspot.com

I’m guessing I read 500 headlines each day. I might skim 50 or so articles. And I go top to bottom on 5 or more. You? Maybe we’re in the same boat. We know all too well marketing changes at the speed of screen flicker. So we’re scouring blogs and any other content we can […]

8
Like
Save