New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
blog.hubspot.com

If you’re running experiments and optimizing your presence on social media, it’s easy to get stuck in the weeds. You run a test, figure out what works, and then do more of what works. And if you do that again and again and again, you can get stuck doing the same-old-same-old optimization techniques, ignoring exciting […]

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Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
blog.hubspot.com

Hear that? It’s the winds of change. As summer comes to a close and the sun starts setting a little bit sooner, many of you are taking a look at your website and thinking about how you can get more visitors and more leads out of your existing assets.

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How Marketing Can Help Sales Follow Up With Consideration-Stage Leads
blog.hubspot.com

This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Once you’ve established your reputation as a marketer who delivers quality leads to Sales, you’ll be every salesperson’s best friend.

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What Are Attribution Reports? [FAQs]
blog.hubspot.com

A marketer’s job isn’t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel.  So how do you do that?

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Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen
blog.hubspot.com

If you could ask best-selling author and extraordinary speaker Malcolm Gladwell a question, any question … what would it be? About his books, about his research, about his hair — anything at all. Last week, folks from the inbound.org community had the chance.

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How We Buy vs. How We Date: They're More Similar Than You Think
blog.hubspot.com

They say there’s such a thing as love at first sight … but even if that’s true, how successful do you think you’d be if you approached a total stranger and said, “Hey, I saw you. I am now in love with you. Wanna tie the knot?” Maybe I’m a skeptic, but I’m pretty sure […]

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How to Become the Best Blogger in Your Niche
blog.hubspot.com

Back in 2012, Max Nisen wrote, “Content marketing is one of the biggest new trends.” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing. If they’re not doing it, they will be.”

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Does Infographic Marketing Still Work? A Data Driven Answer
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I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results. The results were so great that when we started releasing infographics on the KISSmetrics blog in 2010, it helped us generate 2,512,596 visitors and 41,142 backlinks. Based on the KISSmetrics stats from 2010, […]

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