This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Is your brand timeless or forgettable? What do people think of when they hear the name of your brand or see your logo?
Want to know the best way to waste your company’s time and money? Go to a conference without having any goals. No, seriously. That’s like “doing marketing” without having any idea why you’re doing it or what you’re trying to accomplish.
Think an interviewer is going to hire you based on your past success and well-rehearsed answers? While competency is certainly important, it turns out that nonverbal communication can be a powerful influencer on whether you get a job.
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. As living, breathing professionals, we’re often bound to repeat our past mistakes. That’s one of the reasons looking back through history is so important — it’s a great way to prevent
First it was Authorship photos. Now, it’s the whole shebang. Yep, that’s right — Google Authorship is over. According to a Google+ post yesterday by Google Webmaster Tools’ John Mueller, Google is removing authorship results from search and won’t be tracking the rel=author tag data
To be a successful writer, you must possess an unforgettable voice. This is the mysterious “knack for writing” that people talk about. It’s not just about stringing words together in a pretty way. It’s about having a voice that is powerful, unique, and unforgettable. Cultivating a voice isn’t easy, but it’s possible.
I don’t know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. The emails I’m deleting aren’t spammy, unpersonalized messages — they’re just poorly optimized for mobile. And I’m not the only person who does this.
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. “If you run a small company, then you’re in sales. If you’re a doctor or lawyer or accountant, you’re in sales.” That’s how David Meerman Scott’s new SlideShare, “The New Rules of Selling,”