Email is one of the oldest online tools that most marketers still rely on today. Since marketers have been using email for so long, there is a ton of information out there that suggests the best and worst ways to optimize your email marketing — but not all of the advice is true.
There’s so much going on with social media it’s hard to keep up. There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest — and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you’re running on a really fast on a […]
SEO has been around for so many years that it should be easy to figure out what you should and shouldn’t do, right? I wish that were the case! The thing about SEO is that it’s constantly evolving. Not only does that mean a lot of the old information is inaccurate, but it also means there […]
It was a simpler time, back then … before the rise of DVRs and streaming video services. Back then, when people said they were “watching TV,” they meant that they were actually watching TV — a.k.a. watching the programming that the TV stations were broadcasting.
Today, people expect a lot of brands on social media — studies have shown that 42% of consumers expect a response within one hour when they contact a brand on social media. That’s an incredibly demanding turnaround time, especially if you’ve got a lot of other things on your plate.
There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You’ve seen the data — you know that if you publish more, you’ll start to see more and more results.
Think about the last time you put together a booth for a trade show or conference. You probably made sure your signage was noticeable, brochures were printed far ahead of time, and you had enough people to staff your area during the entire conference. You checked off every item on your to-do list so you could […]
When you tweet at a company that has over 16,000 employees, how quickly do you expect them to respond to you? How helpful do you think their answer will be? And, would you expect the person who reads the tweet to follow up on the issue in person? You may not have very high expectations for