What Is Earned Media? [FAQs]
blog.hubspot.com

Remember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows? These publications and broadcasts are where brands used to get all their earned media.

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How to Retain at Least 95% of Your Organic Traffic After a Site Redesign
feedproxy.google.com

A total site redesign is a tricky thing. At some point, you must redesign your site, but when you do, you run the risk of your traffic dropping off. Redesigning a site is one of the biggest SEO challenges that a company can face. What’s going to happen once the site is officially launched? What will […]

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4 Cool Little Things to Do With the New Twitter Profile [SlideShare]
blog.hubspot.com

In early April, Twitter officially announced that a new profile design was coming soon to a 140-character social media site near you. A couple of weeks later, in mid-April Twitter made the updated profile optional for all Twitter users, providing everyone the opportunity to test out the new design for themselves.

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6 Critical Lessons You Need to Learn From Your Sales Team
blog.hubspot.com

Aligning your sales and marketing teams means more than just signing a service level agreement (SLA). While SLAs are a great way to get both teams to collaborate on paper, alignment in practice happens when marketers and sales reps proactively seek to understand each other’s goals, activities, metrics, and obstacles.

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Twitter Photo Collages, Bad Habits & More in HubSpot Content This Week
blog.hubspot.com

Time is flying by. As the weather gets nicer, the months always start to feel shorter and shorter. It feels like just the other day I was sitting down to write the monthly roundup for April, and now here were are at the start of June.

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The 10-Minute Marketing MBA
blog.hubspot.com

Have ten minutes? Want to learn business school basics? Keep reading — this post is for you. A few months ago, HubSpot CMO Mike Volpe started a mini-MBA program for HubSpot employees. During this business school crash course, the students took eight MBA-style classes taught by the MIT Sloan School of

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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report
blog.hubspot.com

Every year, Mary Meeker releases her annual Internet Trends Report. While most trend reports end up disappearing into some small corner of the internet, Meeker’s report packs insightful analysis, astute observations, and data-driven forecasts into one monster annual SlideShare, making her presentation a veritable must-read for anyone using the internet to do business (ahem, that’s […]

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6 Signs Your Landing Page Needs to Be Redesigned
blog.hubspot.com

When it comes to marketing, there’s no end in sight. You can optimize, A/B test, and optimize some more, and there will still be something else you can improve. The key is knowing what’s worth improving first, and which improvements will garner more ROI. So if your landing pages are performing well, it might be […]

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