I’m calling you out, my fellow content creators. Just admit it: You’ve been juicin’.
We’ve all heard at some point or another that social media is dying. Twitter isn’t growing as expected, businesses aren’t happy with Facebook’s News Feed, etc. etc. Although doubters will always exist and the sites we use will continue to change, social media isn’t just a passing fad for business — and there’s data to prove it.
At HubSpot, we spend a lot of time and effort each week attempting to create content that is relevant and valuable to you, our wonderful readers. We view social shares as an endorsement of sorts — they show us how many people found our content valuable enough to share it with their own contacts.
You know that feeling when you see or read something fantastic and you just have to share it with every human you know? (I get that feeling a lot when I read BuzzFeed and Upworthy.) When I get that urge to share stuff, the first thing I do is glance quickly around the website for social sharing […]
Brand pinaholics, rejoice! Today, Pinterest announced two updates to get a little friendlier with brands. Soon, all brands will have access to a brand new analytics dashboard and the ability to use Promoted Pins. Yep, that means if you’re one of those marketers who’s obsessed with squeezing value out of Pinterest, this is your lucky day.
My search for a someone to run HubSpot’s social media efforts has been an eye-opening, albeit frustrating, one. It seems that of the applicants that can boast any goal or metric from their job, the one thing they point to doing is “driving engagement.” While engagement metrics can be tied back to a business’ bottom line, […]
Traffic acquisition is becoming more and more expensive as time goes on. Whether you are leveraging paid advertising, content marketing, or SEO, you are spending time on growing your traffic. That means you are spending money. To make your traffic acquisition profitable, you have to figure out how to get your visitors to convert into customers. […]
You can learn a lot from product failures. In 1982, Toothpaste Brand Colgate decided it would expand its brand by launching Colgate Kitchen Entrees, frozen dinners for the busy consumer. In 2000, Heinz debuted a brand new ketchup — it was purple. In 2005, Pen and Lighter maker Bic entered the market with a new line […]