Marketing Leaders: How to Get “A Seat at the Table”
blog.hubspot.com

How can marketing get a “seat at the table”? How can marketing leadership stand on equal footing with the rest of an organization’s executive team? Like security software on a computer, the query hums in the background of conferences and in the subtext of analyst reports, but seldom is it tackled directly. Rarer still is […]

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People's Choice: This Week's Most Popular Articles
blog.hubspot.com

Last week, we tested out a new roundup format — the content our readers thought was good enough to share with their friends, coworkers, and maybe even family.  Despite this content’s popularity on social media, it’s possible you missed these stories. So take a chance to catch up on the five most-shared posts from this […]

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10 Commercials That Challenge the "Doofus Dad" Stereotype
blog.hubspot.com

This post originally appeared on The Agency Post. To get more agency-related content, you can subscribe to The Agency Post here.  Distracted dads. Lazy dads. Forgetful dads. Generally, stupid dads. This is the image many brands and advertisers have been promoting for years.

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How to Use Google Plus for Marketing
feedproxy.google.com

With over 150 million active users, and 50% of all users logging into Google Plus daily, Google Plus is a social network you can’t ignore. Sure, it isn’t as popular as Facebook or Twitter, but it can help impact your search engine rankings in a positive way. A few simple ways you can leverage Google Plus are: […]

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8 Brands That Totally Nailed Their World Cup Ads
blog.hubspot.com

It’s FIFA World Cup 2014 time, and boy do we have fútbol fever! We’ve filled out our brackets, ironed out team jerseys, draped flags around our office chairs (I kid you not), and of course, being the marketers we are, have pored over all the ads being released by brands around the event. In case […]

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Why Your Engagement Ring Was a Horrible Investment
blog.hubspot.com

One of the biggest assets in a married couple’s relationship, the diamond engagement ring, isn’t actually an asset at all — at least in the financial sense of the word. In fact, it’s worth at least 50% less than you paid for it the moment you left the jewelry store. Ugh. Makes you wince a little, doesn’t it?

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The Problem With Predictive Analytics
blog.hubspot.com

Let’s pretend you need to close 30 more customers to hit your sales target. Luckily, you just so happen to have a whitepaper with a customer close rate of 30%. You might assume that if you get 100 more people to download that whitepaper, you’ll get 30 more customers and everything

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80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind
blog.hubspot.com

There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. A Google search with those words in quotes produces more than 19,000 results. There are white papers, articles, blog posts, events, and even entire websites dedicated to the alignment of the technology and marketing agendas. 

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