Creating a buyer persona is easy — heck, you probably already have a picture in your head of your company’s ideal customer. But creating an accurate buyer persona is hard. And creating a few different buyer personas — which almost every business will need to do — and deciding which ones to prioritize is even […]
Bloggers have plenty to worry about. Deadlines, writer’s block, content quotas, incorrect grammar, and the proper use of semi-colons are fears that constantly plague us (just to name a few).
Many of you may be clicking on this post thinking, “I still don’t get Snapchat.” Don’t worry. Snapchat isn’t for everyone, and it certainly isn’t the next big social network for businesses. But that doesn’t mean the social mobile application should be ignored entirely — especially if you’re a marketer that’s up for trying out-of-the-box […]
This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option
Let me just say it — guest blogging is awesome. The list of benefits of guest blogging is virtually endless. Okay, right, I know — you have to be careful with it. But, all in all, I highly recommend guest blogging as an excellent way to build your reputation and improve your SEO. There’s a big […]
Whether you have a single store front or a nationally based chain, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects’ chances of finding you in local search results.
Have you been noticing a few unhappy faces in your marketing meetings lately? Some droopy shoulders, bags under the eyes, a few too many yawns? Chances are, your marketing team is pretty stressed out. Why? Well, being a marketer ain’t always sunshine and rainbows. With numerous channels to
We try to give all the big social sites their time in the limelight, but this week, Facebook and Pinterest have stayed top of mind for us. Maybe we’re just digging visual content lately. Who knows.