6 Careless Mistakes That Lead to Inaccurate Buyer Personas
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Creating a buyer persona is easy — heck, you probably already have a picture in your head of your company’s ideal customer. But creating an accurate buyer persona is hard. And creating a few different buyer personas — which almost every business will need to do — and deciding which ones to prioritize is even […]

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How to Fight Trolls: A Blogger’s Survival Guide
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Bloggers have plenty to worry about. Deadlines, writer’s block, content quotas, incorrect grammar, and the proper use of semi-colons are fears that constantly plague us (just to name a few).

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Snapchat for … Marketing? What the Curious Should Know
blog.hubspot.com

Many of you may be clicking on this post thinking, “I still don’t get Snapchat.” Don’t worry. Snapchat isn’t for everyone, and it certainly isn’t the next big social network for businesses. But that doesn’t mean the social mobile application should be ignored entirely — especially if you’re a marketer that’s up for trying out-of-the-box […]

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Want to Shop on Twitter? Amazon Has a Hashtag for That
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This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option

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How to Find the Best Places to Guest Blog
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Let me just say it — guest blogging is awesome. The list of benefits of guest blogging is virtually endless. Okay, right, I know — you have to be careful with it. But, all in all, I highly recommend guest blogging as an excellent way to build your reputation and improve your SEO. There’s a big […]

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An Introductory Guide to Improving Your Local SEO
blog.hubspot.com

Whether you have a single store front or a nationally based chain, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects’ chances of finding you in local search results.

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7 Avoidable Problems That Are Stressing Out Your Marketing Employees
blog.hubspot.com

Have you been noticing a few unhappy faces in your marketing meetings lately? Some droopy shoulders, bags under the eyes, a few too many yawns? Chances are, your marketing team is pretty stressed out. Why? Well, being a marketer ain’t always sunshine and rainbows. With numerous channels to

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The Perfect Pin, Best Brands on Facebook & More in Content This Week
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We try to give all the big social sites their time in the limelight, but this week, Facebook and Pinterest have stayed top of mind for us. Maybe we’re just digging visual content lately. Who knows.

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