Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content — particularly branded content.
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Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. And while posts about an esteemed latest hire or an exciting product update are important pieces to help your readers keep up with
How much content do I need to “fuel” my marketing automation system? This was a question that was asked of me recently as I spoke at an industry event. The question is a compelling one as more and more, marketers are putting time, money, and energy into the content creation process. However, the question in […]
For the most part, blogging isn’t about the short-term successes. Sure, you may be newsjacking to try to get a short influx of traffic (and maybe get something to truly go “viral”), but for the most part, you’re setting yourself up for sustainable long-term growth with evergreen content.
Blogging as a concept seems simple enough: Find the time to sit down and write and the website traffic and leads will follow. However, it’s unreasonable to expect that simply because you dedicate the necessary time, you’ll create a successful and sustainable blog.
Search engine optimization (SEO) is the practice of improving the ranking and visibility of your website’s pages in search engines like Google. The easier it is for people to find you via a search engine, the more likely you’ll get people visiting your site to learn more about your business.
Have you ever wondered why webmasters constantly bombard your inbox asking you to review their companies? It’s because it works. Although blogger outreach is very time intensive, it can dramatically increase your sales. Just think of it this way: 81% of the people online trust the information they read on blogs, and 61% of those […]