The whole “if you build it, they will come” principle doesn’t really apply to content marketing. If you’ve invested in a content marketing strategy just to see it fall flat — or consulted businesses excited about content only to give up shortly thereafter — you know what I mean. But you might not know why failure happens. […]
Creating content that is relevant and useful for your buyer persona is only half of the battle in creating a successful content marketing strategy. The next part — and the part that’s a little less glamorous — is optimizing that content for conversions. Think about how many times you’ve abandoned a webpage because it was […]
If there’s one thing that gets inbound marketers going, it’s talk about content creation. How much, how good, just … how … it’s all exciting stuff for us. So it’s no surprise this week we had a ton of content about content. If you’re similarly interested in the subject (or think you’d like to
An opt-in email list is a list of email contacts that you’ve acquired because they’ve voluntarily given you their contact information. Although it may seem easier to purchase or rent email lists, that can have serious consequences on your email marketing success — particularly your ability to get delivered into people’s inboxes.
When I was running an SEO agency, I realized that companies had one big issue with SEO. They couldn’t figure out if they were losing or making money from their SEO campaigns. For this reason, most companies spend their marketing dollars on paid search because it allows them to track their return on investment (ROI) […]
There used to be a myth that PR was reserved for big brands with deep pockets. Hiring agencies or building an in-house team was considered a luxury until inbound leveled the playing field. This past week, Beyoncé’s tabloid scandal proved how important it is to tell your own story before someone tells it for you […]
Are you trying to win that elusive $50 gift card to your local watering hole? A free t-shirt? Maybe just bragging rights? By day I work in HubSpot’s marketing department, but by night, I’m a huge trivia fan. And I thought maybe there were more of you out there — marketing-employed trivia buffs that might […]
Despite a few years of “email is dead” chatter, I don’t think many would argue that email marketing remains at the forefront of many people’s digital marketing strategies. In fact, according to Sikich, 70% of digital marketers see email as the top medium for ROI and 62% of B2B marketers plan to continue to increase […]