We spend the lion’s share of our days online. As buyers, our fingers navigate through a dozen different review sites. As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars.
In the beginning, the concept of influencer marketing was really simple: Make friends with the most respected people in your community and they, in turn, would talk about you in a positive way and (ideally) recommend you to potential customers looking for the service or product you offer.
This week at HubSpot, we dedicated a lot of our content to improving conversions — a critical part of every stage of the inbound marketing methodology. Whether you’re bringing visitors in to the top of the funnel, converting that traffic into leads, nurturing those leads into opportunities, or closing and delighting customers, almost every role […]
To listen to some marketers today, you’d think that they invented the idea of brand storytelling. Writing that lede made me feel like a crotchety old ad man grumbling in an airport bar, but it’s also true. While content marketing is one of the hottest industry trends today, the idea of brands telling stories isn’t […]
You may have not used Tumblr before, but I bet you know that Yahoo bought it for over a billion dollars. Do you know why Yahoo valued Tumblr at such a high price point? It’s because Tumblr attracts tons of eyeballs. With over 300 million unique visitors a month going to Tumblr, you have no choice but to leverage the […]
The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world. Today, digital marketers operate on a continuous schedule that matches the
Inbound isn’t all about marketing. After all, what happens to all those leads you’ve been getting? Your business can’t run on leads alone — you need customers who help bring in revenue and fuel your future inbound strategies.
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. I’m going to be honest. It’s not hard to find yourself in a love/hate relationship with blogging. Sure, you know it’s a great way to connect with potential customers and generate leads, but it can […]