There’s a lot of advice out there on how to get more leads from your website: build an intuitive conversion path, place your form above the fold, make your calls-to-action stand out with contrasting colors, and so on. But sometimes there are simple optimizations you can make that can have a big impact on your conversion […]
Whether it’s the first or the billionth blog post you’ve ever written, blogging can sometimes feel like you’re shouting in a crowded arena. No matter how loud you scream, you feel drowned out by the crowd. You want people to find, engage, and convert on your content, but it seems like it’s lost in the […]
No matter what kind of a website you have, the one thing that is always true is that your headlines are really important. Headlines affect things like user engagement, readability, conversions, SEO, social sharing, and even click-throughs. 80% of people will read a headline, but only 20% of people will read the article. Whether or […]
When you’re looking for a job, you should expect to be Googled. Prospective employers want to get a good idea of your work and your personality before getting you to schlep all the way into the office. Neither of you have time to waste with a company, position, or candidate that won’t be a decent […]
April Fools’ Day is upon us once again. Companies everywhere will postpone their daily tasks to partake in the tomfoolery that is April 1st. If this year is anything like the last few years, we can expect a lot of product releases, update announcements, and a multitude of elaborate pranks from Google.
In almost any organization, Sales and Marketing have the same arguments. Sales wants more leads — they have quotas to hit, after all. Marketing believes they’re sending Sales plenty — they just want Sales to actually work the leads they’re sending.