Letters, brochures, and magazines from hundreds of schools overwhelm students as soon as they start their college search. But current high school students are more connected online than any other generation, ever. You don’t want thousands of dollars of “marketing” to go right into the trash or end up in
Okay, so I’m no English major, but I am a content marketer — attention to grammatical detail is something very near and dear to my heart. The more time I’ve spent in this role, the more I notice little errors in things like text messages, IMs, and birthday cards. This could either
In today’s world, there are many easy ways to connect with others — you can text, email, or video chat someone on your phone all with a click of a button. Even with all of these easy ways to communicate, old habits die hard when people want to reach a company. Believe it or not, […]
Many digital marketers know a lot of details about SEO, but they have trouble with the big picture. One of the most important skills you can develop is getting a quick snapshot of a website’s SEO. All it takes is ten minutes. And you don’t need any expensive tools. You can use this step-by-step process […]
In order to grow a strong, successful marketing team, you need to have a team of effective marketers who deliver real results. But with so many marketing channels to manage, and different members of your team working on different projects, it can be tough to keep track of who’s doing what, and how well.
Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that’s easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract […]
As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.” Today, marketers want to measure the ROI on every tactic and channel they use. Figuring out the ROI of content, in […]
The internet is a busy, busy place. Every day people all over the world are publishing more and more content — and somehow you’ve got to make your content stand out from it the rest. Luckily, there are lots of ways you can try to get noticed online. Maybe you decide to game the system with Upworthy-style […]