8 Powerful Takeaways from Eye Tracking Studies
feedproxy.google.com

When it comes to data, I’m convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends — that’s what helps build great businesses and awesome websites. One fascinating field of study of consumer behaviour is eye tracking. The information gleaned from eye tracking can help you become a more proficient web […]

3
Like
Save
How to Take the Perfect Screenshot Using "Inspect Element"
blog.hubspot.com

I work with an amazing product team. They’re building Signals — a Chrome extension for salespeople — at the speed of light. So you can imagine they have little time for me to bug them for quality product screenshots. Fortunately, Thariq and Guru, two world-class engineers on the team, taught me a hack to take the […]

3
Like
Save
Is Coding the Next Must-Have Skill of the Modern Marketer?
blog.hubspot.com

Marketing has evolved over time from “you can have any color you want as long as it’s black” to just-in-time marketing messages that encourage you to dunk in the dark. We’re embracing digital channels and understanding the need to create marketing people love more and more … but do we actually

4
Like
Save
7 Schools That Are Totally Rocking Their LinkedIn University Pages
blog.hubspot.com

LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. Aside from great marketing material, these pages are also a great community for your students, alumni, and staff members to share information about their experiences on campus.

2
Like
Save
15 Types of Content That Will Drive You More Traffic
feedproxy.google.com

Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing. Then, when your blog is established and purring along, try throwing in a new type of content. I predict that you’ll immediately see a […]

2
Like
Save
Duane Reade's Social Media Mistake Might Cost Them $6 Million
blog.hubspot.com

Note to self: Never mention a celebrity on Twitter from a company account. Recently, it hasn’t worked out well for two different brands. A few weeks ago, people were in an uproar over Red Sox slugger Big Papi’s selfie with the President. Then, last week, Katherine Heigl issued a lawsuit to Duane Reade for posting a

8
Like
Save
Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
blog.hubspot.com

Our digital social tools are both a blessing and a curse. While they provide us with an unmatched way to interact with the modern consumer, keeping up with the never ending changes and updates can often feel like a full time job all on its own.

2
Like
Save
How Colors Impact What We Purchase [Infographic]
blog.hubspot.com

Marketers have started focusing more and more on the design and layout of their content — and it makes sense. Research shows that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. But what if we’re missing out on a simple way to increase […]

5
Like
Save