So, Um, You Really Need to Stop Using These Crutch Words
blog.hubspot.com

Uh … Um … so as I was saying … Well, basically … You know? At first glance, you might think I’m just a marketer suffering from a nervous breakdown after one

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What Is a “Good Link Profile” and How Do You Get One?
feedproxy.google.com

You know that good link-backs are an important part of SEO. You know how important it is to work at building strong backlinks. You understand the impact of over-optimized anchor text. You realize the toxic effect of links from spam sites and directory listings. But how important is it, really? And, more to the point, […]

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8 Types of Content to Help Engage Prospective Students
blog.hubspot.com

You can’t ignore your prospective students. But the majority of those visiting your website are just looking for more information — and are not ready to take the big leap of applying. This is where your school’s content strategy comes into play. You need to develop, publish, and share information that these students are

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Competing With Content Marketing: 7 Steps to Success [Infographic]
blog.hubspot.com

If you’re already embracing inbound marketing tactics to grow your business, you won’t be surprised to hear that other marketers are continuing to shift more budget and resources toward content.

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Competing With Content Marketing: 7 Steps to Success [Infographic]
blog.hubspot.com

If you’re already embracing inbound marketing tactics to grow your business, you won’t be surprised to hear that other marketers are continuing to shift more budget and resources toward content.

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A Handy Guide to Optimizing Your Social Media Channels
blog.hubspot.com

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you’re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. For some, the word “optimization” conjures up thoughts of complicated mathematics

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Google's New +Post Ads Now Available to Brands With 1K+ Followers
blog.hubspot.com

Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully […]

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A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
blog.hubspot.com

Twitter is a great marketing channel for driving traffic and generating leads. In fact, 42% of Twitter users follow brands or companies, which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy.

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