Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
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This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Engagement. We all talk about it. But does anyone even know what it means? Apparently not, according to Esteban Koslky, a

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Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
blog.hubspot.com

Making mistakes is frustrating. As it is, there is never enough time in the week to accomplish everything that you want to get done.  Of course, we’ve all heard the saying that mistakes are how you learn, but wouldn’t it be so much better if you could do the learning first and avoid the mistakes […]

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The Triggered Emails You Need to Make Your Marketing Automation Work
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When you hear the phrase “marketing automation,” what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.

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Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
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The hardest part of starting a blog is writing all of the content, right? Not necessarily. Before you even begin brainstorming topics and creating content, there’s some work to do to get your blog set up and running — the design, settings, comments, social sharing buttons, etc.

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Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
blog.hubspot.com

The hardest part of starting a blog is writing all of the content, right? Not necessarily. Before you even begin brainstorming topics and creating content, there’s some work to do to get your blog set up and running — the design, settings, comments, social sharing buttons, etc.

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US Airways Tweet a Mayday for Real-Time Marketing?
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This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Nobody dislikes being left behind more than marketers. When one company breaks new ground, everyone rushes to follow.

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13 Solutions to Your Most Common Landing Page Problems
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On the surface, landing pages seem simple, right? They’re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go … right?

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The 4 P's of Email: How to Find Success With This "Dead" Marketing Tool
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Some people think email is dead. They say that it’s become so cluttered and spammy that it should be swapped in favor for newer, flashier ways of communicating.  Well, hate to break to you, but those folks are wrong. And I’ve got a SlideShare presentation to back me up.

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