There are hundreds of reports that you can run to dig into your marketing. But the question is often where to start — what are those basic reports you can run to help get you comfortable digging into the copious amounts of data at your fingertips?
Nonprofits have a lot to communicate. From gift solicitations to gift acknowledgements, there’s no shortage of touch-points to prospective and current supporters. When you factor in communication preference — email, print, and digital — along with past interaction data, the intricacies of a robust fundraising campaign can rival that of any major marketing initiative in […]
Sometimes I get angry at headlines. I’ve written over 1,000 words on a subject, yet one 70-character phrase will most likely be the deciding factor in whether people view my writing or continue on their merry way. Just a few words could stand in the way between the piece of content being a success and a […]
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. There’s a lot of talk around the changing sales and online marketing landscape. But this evolution is driven by one important factor: the customer.
One of the ways you can become an SEO expert is to learn all about Google’s secret algorithm. Its algorithm dictates everything that happens in Google’s search result. The algorithm is the key that can unlock insane amounts of wealth, but it can also be the penalty that can ruin your online business. It sounds […]
This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all of
In the first post of this series I explained what cause marketing is, why it’s so popular with companies, and how nonprofits can get started with businesses. In the second post, I covered a basic cause marketing strategy, coin canisters, which has raised some nonprofits millions of dollars.
One of the most important components of having a strong team is being able to identify and hire the strongest players for your team. But these days, interviews are often treated as a waste of time, a total pain — and who has the time for them anyway? First of all, make the time. Or […]