Beyond B2C: A Primer on 4 Different Ecommerce Business Models
blog.hubspot.com

This post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, subscribe to the ecommerce blog here. Although “ecommerce” tends to be thought of as a homogeneous business model based on the success of such titans as Amazon.com and Walmart, there are actually many different ways that an ecommerce […]

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What Sales Wants From Marketing (Besides More Leads)
blog.hubspot.com

I’m a sales guy. I started at HubSpot in 2011 as a sales rep and am currently a sales manager in charge of a team that sells HubSpot’s marketing software to marketers. When I’m on the phone with marketers, I always ask the question, “Why does your sales team value you?” Most often, the marketer […]

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Existing Content Faith-Based Organizations Can (and Should) Repurpose
blog.hubspot.com

Aimee and the team at Fishhook have the opportunity to work with many churches and faith-based organizations. They see congregations start to think about re-purposing existing stories and content to engage on a new level with old and new audiences. The four suggestions below can be used by any type of religious congregation or organization and, […]

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7 Ways to Increase Your Rankings without Leveraging Content Marketing
feedproxy.google.com

Hands down, my favorite approach to boosting search traffic is to leverage content marketing. Why? Because the data shows that it works! I know, however, that not every business can leverage it. Whether it’s because you can’t write high quality content or you don’t have a blog set up or your legal team won’t approve […]

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I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
blog.hubspot.com

As I type this, my brain is in overdrive. My heart is racing. My legs are shaking. I’d like to chalk it up to adrenaline, not fear (but there is a lot of the latter happening). I’ve been sitting behind a desk for the past year as a blogger for HubSpot … but today, I […]

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Facebook Updates Company Page Design and Introduces "Pages to Watch"
blog.hubspot.com

One of the most annoying things about working with Facebook Company Pages is that each type of post appeared different when viewed on your Page versus in the News Feed. Because of the way it was all laid out, you were never sure that your posts would look great across the platform. 

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Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week
blog.hubspot.com

While many small businesses have been excited to convert their marketing strategies to the inbound methodology, larger corporations and enterprises haven’t been as quick to the draw. But the good new is this: inbound marketing wasn’t designed for a specific size or type of company; it was designed to respond to a new type of

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Inbound Pharrell's Twitter Takeover: 5 Top Takeaways
blog.hubspot.com

Last December during our company’s charity auction, I contributed almost $1K to my favorite charity — Read to a Child — for the right to run @HubSpot for a day. This was one of the hottest items at the auction, and I was determined to get it for a couple reasons:

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