Editor’s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook’s
Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices. In other words, responsive design automatically reformats your website for all screen sizes so your website visitors can easily interact with your site no matter what device they’re using.
There’s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story.
It’s really tempting to let terrible Excel graphs creep into your marketing. Your boss doesn’t care about little things like how graphs look, right? And whatever Excel comes up with as the default is probably fine … right?
Though I’ve never had the word “marketing” in my job title and it hasn’t been part of my official role at HubSpot, I think of myself as part marketer and part developer. My current passion project (as part of HubSpot Labs) is inbound.org, which helps marketers connect to great resources and each other. In short, I […]
Whether you’re trying to convince your company that adopting inbound marketing is beneficial for business, or you’re hoping to get budget so you can start using a new inbound marketing platform, getting executive buy-in can be a challenge. In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often […]
It’s easy to get attached to your email newsletter. Your boss once upon a time forced you to do it when you started to do more email marketing instead of direct mail, and you’ve stuck with it ever since. Maybe you heard from a few super-fans who look forward to getting it in their inbox […]
Did you know that your competitors could hurt your search engines rankings? By doing malicious things in order to decrease your search engine rankings? This is called negative SEO. Before we go into how to deal with negative SEO, let’s go over a few ways it can happen to your business. Malicious attacks on your […]