We talk a lot about showing the impact of your work, but physically showing where your work is being done is even more compelling. Using Maps, for either an organization or a business can add a new element of engagement with your customers and supporters. Google Maps Engine and newly released Google Maps Gallery provide the […]
If you’re doing inbound marketing, you’re probably maniacal about measuring your success. You’ve got to grow a business after all … and you can’t just hit “publish” on a social media update and hope that it somehow brings you traffic. You’ve got to investigate the numbers that matter so you can fine-tune your efforts and […]
I remember when I found out the Tooth Fairy wasn’t real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I’d lost a tooth, not a sweet fairy named Daphne who lived in a castle made […]
Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Or maybe even drive more traffic to your website?
Doesn’t it seem like every time you turn around there’s a new SEO update? You keep hearing about hummingbirds and pandas and penguins, but what the heck does it mean? (And what do these animals have to do with search engine optimization?)
Search engine penalties are the bogeyman of the Internet marketing world. They’re deadly. Just a few tweaks in the omnipotent algorithm could send your online business hurtling off the tracks. If you’re not careful, a penalty will crush your business. I’ve seen it happen. I’ve had to guide people through the crap that comes with […]
The following post is an excerpt adapted from our new ebook, “The ‘Yelpification’ of the Software Buying Process: A CMO’s Guide.” Download your free copy if you want to learn about new firms that take a crowdsourced approach to doing research about business software programs.
Infographics let you turn complex concepts, boring information, and eye-glaze-worthy data into visually enticing graphics that catch people’s attention. They get shared frequently on social media and have more potential to go viral than a simple text-only blog post with the same information. As a result, creating infographics for your website can get you more […]