People often obsess over how long their blog posts should be. There’s a lot of information out there regarding the “perfect” length of a blog post, but a lot of that data is conflicting. Content is really important when it comes to search rankings, so if you are going to leverage content marketing, you might […]
A few weeks ago, a couple HubSpotters and I were talking about something people do all the time, but shouldn’t. You’ll be in a meeting with your team, and suddenly it comes time for you offer up your opinion. “I could be wrong, but I think …” or “I just want to say …” or
With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While new social networks are sprouting up constantly, LinkedIn is a powerful platform that often gets underutilized or put on the back […]
As marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. It helps you educate your audience, assert yourself as a thought leader, and generate more subscribers, leads, and opportunities.
It’s amazing how much can happen in one month, particularly in the digital marketing and tech world. At HubSpot, we understand that the technologies that you rely on to complete your daily tasks are constantly changing.
If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. Indeed, one of the greatest benefits of inbound marketing is that it’s continuous and compounding: By creating ownable assets to generate awareness, traffic, and thought
A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they’re more specific and often less competitive than generic keyword terms.
When you’re doing your site’s SEO, you have to be careful. The techniques that used to work will now get you penalized. The techniques that used to be a waste of time are now indispensable. Now and then, we need to be reminded what works and what doesn’t. As it stands today, there are five […]