10 MORE of the Most Remarkable Marketing Campaigns in History
blog.hubspot.com

If you read this blog, you know you’ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. We’ve even published SlideShare presentations about remarkable campaigns, as you may remember.

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How to Be a Writing God
blog.hubspot.com

A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe to the Opinion section. Today, the woman behind the plethora of funny little quips and helpful bits of microcopy found in the HubSpot software shows us why

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8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
blog.hubspot.com

In the past, we’ve harped on old-school marketing. It’s ineffective. It’s expensive. It’s a thing of the past.  But it’s also a great jumping-off point for your inbound marketing content creation efforts. What?

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8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
blog.hubspot.com

In the past, we’ve harped on old-school marketing. It’s ineffective. It’s expensive. It’s a thing of the past.  But it’s also a great jumping-off point for your inbound marketing content creation efforts. What?

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How to Get The Most Out of Your Marketing Dollars
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When I started out as a marketer 11 years ago, online marketing was easier to leverage and more affordable. Over the years, the cost has drastically risen. From your pay-per-click ads to your expenses for organic marketing, costs continually rise. For example, if you wanted to increase your search engine rankings five years ago, you […]

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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO
blog.hubspot.com

A version of this post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, join the ecommerce blog’s instant, daily, or weekly subscription. It’s been a pretty wild year in the SEO realm. Barely a month went by without a significant

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Your Pricing Is Wrong: One Critical Mistake Most Agencies Make
blog.hubspot.com

Recently one of HubSpot’s very best partners decided to redo their well-regarded pricing page, saying “That model of ‘here’s everything for $X’ is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.” Their experience points to how hard it is for

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Is My Company Ready for Marketing Automation?
blog.hubspot.com

Wait! Don’t sign that marketing automation contract …yet. If you’re a CEO, you may have heard about inbound marketing or marketing automation from your marketing team. They seem excited, but you’re skeptical.

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