New Facebook Algorithm Update Dings Text Updates From Businesses
blog.hubspot.com

Updates to the Facebook algorithm always seem to induce the butterfly effect: One little change suddenly has a huge effect on your entire strategy on that platform. Today is no different. In an announcement this afternoon, Facebook made some small (but serious) changes to the way text and links statuses get ranked in your News Feed.

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7 Smart Ways to Combine Content Marketing with SEO for More Qualified Search Traffic
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Content marketing and SEO are like peanut butter and jelly. You can eat them on their own, and they are delicious… But what happens when you combine them? They complement each other, right? That’s why peanut butter and jelly sandwiches are so common…the flavors just go so well together. The sandwich is so popular that […]

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A Scientific Approach to Hitting Your Lead Gen Goals With Content
blog.hubspot.com

Do you have a lead gen goal? Probably. I certainly do — we’ve had an SLA established with Sales for years, and part of the blog team’s SLA is delivering a certain amount of net new organic leads to Sales each month. The only time goals like this give me a major panic is when […]

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Should Your SEO Strategy Include Yahoo and Bing?
blog.hubspot.com

This post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. When you hear the term “search engine,” I’ll bet the first company you think of is Google. It makes sense if you do.

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Introducing the Blog Topic Generator, Learning to Not Hate Writing, and More in HubSpot Content This Week
blog.hubspot.com

Ugh … writing. As a former freelancer writer, and someone who generally enjoys writing, you think I wouldn’t struggle with it so much. But, alas, I do. From coming up with great topic ideas, to formulating compelling arguments, to stringing sentences together in a way that makes the experience enjoyable for readers, there are a lot […]

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30-Day Blog Challenge Tip #17: Use H1 Tags
blog.hubspot.com

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot inbound marketing blog.

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30-Day Blog Challenge Tip #17: Use H1 Tags
blog.hubspot.com

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot inbound marketing blog.

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The Resources You Need to Master Marketing Automation [In Under 100 Words]
blog.hubspot.com

“Marketing automation” can mean a lot of different things, so first, let’s all get on the same page. This post is great for beginners.  If you’re considering automation, consider whether you’re really ready for it. (Believe it or not, not everyone should invest in the technology quite yet.)

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