How I Increased My Search Engine Traffic by 13.15% in Just 30 Days Through Google’s In-Depth Articles
feedproxy.google.com

Did you know that 10% of searchers use Google to find more detailed content? You know…the detailed content that contains stats and data? For this reason, Google rolled out an algorithm update that featured sites with detailed content throughout its search results. If you are not sure what it looks like, here is a quick example: If […]

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How I Increased My Search Engine Traffic by 13.15% in Just 30 Days Through Google’s In-Depth Articles
feedproxy.google.com

Did you know that 10% of searchers use Google to find more detailed content? You know…the detailed content that contains stats and data? For this reason, Google rolled out an algorithm update that featured sites with detailed content throughout its search results. If you are not sure what it looks like, here is a quick example: If […]

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Advertisers Find Sneaky New Way to Make You Watch Commercials
blog.hubspot.com

I don’t know if this is innovative, annoying, or a little bit of both. (Probably a little bit of both, but let me know what you think.) I was buying tickets for Bruce in the U.S.A. last night through Ticketmaster. I was doing this because Bruce Springsteen isn’t touring in the U.S. anytime soon, and […]

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Pinterest Pins Drive 25% More Sales Than a Year Ago [New Data]
blog.hubspot.com

Do you know how much one pin on Pinterest — yep, one measly pin — is worth to your company’s bottom line? I’d place a bet that most marketers don’t. Most marketers (especially those in the B2B sector) are worried more about the overall growth and success of their Pinterest strategy — not the unit […]

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Are Marketing Professors Playing Hooky?
blog.hubspot.com

I’ve had the privilege of attending various marketing and business academic conferences in the past few years, and at each conference, a few hundred professors from all over the world gathered to share their latest research and discuss best practices, both in terms of their disciplines and for the classroom.

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The Content Conundrum: Everyone Wants Quality, but Nobody Wants to Pay
blog.hubspot.com

This post originally appeared on Up and to the Right, a new section on Inbound Hub. To read more content like this, subscribe to UATTR. If demand were the barometer for market value, you would think high-quality content and the talent to produce it would be worth its weight in gold.

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How Data Cleansing Can Improve Your Cause Marketing
blog.hubspot.com

Having an efficient way to update and manage your donors in your organization’s database is directly aligned with your marketing and fundraising success. Your current constituents and prospective supporters are the basis for your organization’s success and whom you’ll be engaging with via email, social media, and even in person.

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Google "Quick Actions" Put Clickable CTAs in Subject Lines
blog.hubspot.com

When people receive your emails in their inbox, there are quite a few steps they need to take before they engage with the content of the email. First, they receive the email in their inbox. Then, they notice the email and open it. Then, they click on something inside. Then, they land on your website. […]

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