The A/B Test That Improved Call-to-Action CTR by 211%
blog.hubspot.com

Real-time product demos are a powerful tool for driving sales, especially when you can put one directly on your homepage. Demos do a lot of heavy lifting for you — mainly, they combine complex ideas into simple, interactive experiences. As the age-old saying goes, “Seeing is believing.”

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Giving Tuesday and Inbound Marketing: A Love Story
blog.hubspot.com

With the holiday season fast approaching, you’re getting ready for the surge of consumers looking for Black Friday, Small Business Saturday, and Cyber Monday discounts. But once all that craziness dies down, there is one more day everyone should be talking about — the Tuesday after Thanksgiving, also known as Giving Tuesday. This dedicated day […]

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New Twitter Data, Ebook Creation Resources, Website Design Tools, and More in HubSpot Content This Week
blog.hubspot.com

Yes, change can be … well … scary at times — but it can also be advantageous. The ultimate example: Inbound has brought about a big change in how companies concept and execute their marketing campaigns. With this larger change in how businesses reach consumers and grow their customer base has come many smaller changes.

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9 Quick SEO Wins Every Marketer Should Pursue
blog.hubspot.com

This post originally appeared on Insiders, a new section on Inbound Hub. To read more content like this, subscribe to Insiders. Search engine optimization isn’t about ranking for that one perfect keyword phrase anymore. It’s about making sure your website is performing like a well-oiled machine.

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The Definition of Closed-Loop Analytics [In Under 100 Words]
blog.hubspot.com

The first time I heard “closed-loop analytics” I thought … “Uh oh, is that something I’m supposed to know?” Luckily, it’s aptly named, so it’ll be easy to give a succinct definition. Ever wonder what path your customers took to close? Closed-loop analytics tells you.

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The Twitter Chat That Never Happened (and 5 More That Shouldn't Either)
blog.hubspot.com

Yesterday, JPMorgan hosted the best Twitter Chat that never happened. The financial firm announced via Twitter last week that its very own Vice Chairman, Jimmy Lee, would be hosting a #TwitterTakeover to answer questions live that followers had tweeted using the hashtag #AskJPM.

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Why Your Nonprofit Should Inspire Youthful Philanthropy
blog.hubspot.com

We talk a lot about how your organization can engage Millennials (the 20-35 crowd), but we can’t forget about the even younger generations that are more than willing to do their part as well. From volunteering, to holding fundraising events, to working on campaigns, kids as

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Create Ebooks in Half the Time With These Essential Resources
blog.hubspot.com

The first time I had to write an ebook, I was scared — really scared. Sure, I had been writing blog posts every single day for the better part of a few months, but actually sitting down to write and design a multiple-page, downloadable ebook was frightening. Would I have enough content? Would my design look […]

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