Please raise your hand if you’ve ever wasted time in Photoshop. You know what you want to do — let’s say, cropping your image to specific dimensions — but you’re not sure which buttons to press to make that thing happen. You troll through the Photoshop menu, hoping to stumble on the button you need. […]
While direct mail seems like a thing of the past, Smile Train, a nonprofit that provides surgeries to children born with clefts and trains doctors to perform surgeries for and treat clefts, risked losing hundreds of thousands of contacts by experimenting with a very unconventional solicitation concept: donate to opt out.
Have you ever thought about using a free tool to market your site? I know I didn’t until I read about Moz’s analytics stats and saw that a lot of their traffic was coming from Open Site Explorer, which is their free backlink tool. With a bit of research, I realized that it wasn’t just […]
As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely.
“I don’t know what to write about.” Said every blogger, ever. It’s easy to dismiss as procrastination or writer’s block, but being critical of what you write about is actually really smart — because aimless blogging is almost as bad (sometimes as bad) as not blogging at all.
Personalizing emails is more than customizing the first sentence to include the recipient’s first name. True, valuable personalizations cater every marketing message to the right person at the right time. Last summer, we began experimenting with persona-based segmentation. Personas are fictional representations of your ideal
Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task — even for the most experienced marketers. Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Meanwhile, new tech is always emerging on top of that, which could also prove to […]