The 7 Things Every (Great) Checkout Page Needs
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It doesn’t matter how much traffic you are generating or how cool your site looks if you can’t make a sale. The number of sales you get will impact how well your business does. So, what I want to focus on today is to teach you how to make your checkout page convert well. I […]

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10 Examples of Brilliant Email Marketing (and Why They're So Great)
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At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need to see examples of outstanding content. It helps us get through creative ruts, make […]

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My $45,300 Mistake: How Text Drives More Traffic Than Video Content
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Last Thursday, I launched Quick Sprout University, which is a free video library of 107 videos that helps you learn online marketing. The purpose of launching Quick Sprout University was to see how video content performed against free software tools and content guides. An advanced guide can easily generate Quick Sprout 361,494 visitors and 8,421 […]

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Is Marketing Automation Worth the Hassle? New Data Raises Questions
blog.hubspot.com

Thinking about investing in marketing automation? Before you get too far, take a look at a series of new studies of marketing automation and its effectiveness. The links to the studies and analysis are below, but here are the two key takeaways from the data:

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How to Add Your Brand's Colors in PowerPoint Presentations [Quick Tip]
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If you’re a marketer who hacks away at design to get your content out the door like I do, this is a post for you. The one aspect of designing that has always been a pain for many marketing pros is matching their design work with the same colors used in their branding.

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How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week
blog.hubspot.com

It’s okay to admit: There are some marketing strategies you think are so difficult to implement that you find them scary (even spooky, perhaps?).  Fear not, marketers — we’ve got you covered. Below, you’ll find comprehensive-yet-concise tips on how to accomplish a number of inbound

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The Resources You Need to Prove Marketing ROI [In Under 100 Words]
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To prove marketing ROI, you need to embrace your analytics — brush up on closed-loop analytics, and learn which metrics your boss actually cares about. To help you get support around those “fluffier” tactics, this post will help you with social ROI, and this one will help prove content ROI.

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The Easiest Way to Learn Online Marketing
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Is it me or is it hard to learn online marketing? You read a few blog posts that teach you a cool new marketing tactic, but because these blog posts aren’t visual, it’s hard to take that knowledge and apply it to your site. So in the end, you’re left with understanding marketing strategies from […]

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