We are multi-tasking phenoms. During my last trip to the greatest diner on earth, I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell. By the time the check came, I’d forwarded myself a research report for future download — content […]
The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. And according to StatCounter Global Stats, global mobile traffic represents 13% of internet traffic, up from just 1% in 2009.
One of the hardest parts about inbound marketing is juggling to keep up with all of the changes every week among all of your other marketing duties. New tools launch, new best practices emerge in every part of marketing, but two of the fastest-moving fields are web design and social media. New social networks pop […]
Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media, an inbound marketing agency in Wilmington, North Carolina. I (Corey Eridon, the editor of this here blog) hopped onto Facebook Chat with her for a conversation about whether it’s really possible to ever scale social media marketing. Me: Hi Alisa! Thanks for […]
Charity Navigator, the United States’ leading independent charity evaluator, announced this week a new version of their rating system for U.S. nonprofits. In addition to evaluating an organization’s finances and accountability, the new system will evaluate how an organization measures and
Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content. At the same time, consumers have grown to expect getting the answers they seek instantly from their smartphone, tablet, and computer — not just
Or heck, maybe they are spoken … but I think they need to be all in one place, particularly for marketers. Why for marketers? Because the internet is the inbound marketer’s playground. And if we want to get along — with leads, customers, other businesses, random internet beings — we need
Fall fundraising event season is here! How are you going to amplify your event online? We’ve got a few ideas for you and your cause marketing team. With your event season in full swing, your organization is focused on making sure everything runs smoothly.