Hey guys. It’s 3 p.m. East Coast time. And it’s Friday. So … let me guess what you’re doing. You might be hitting refresh on Facebook News Feed, even though you know its algorithm won’t resurface new content that quickly. Maybe you’re trolling your company’s internal social network, checking out those
Fall is finally upon us. Time to pack away our beach towels and flip flops and trade them in for sweaters and scarves. After months of sunny weather and hopefully a little vacation (come on, you deserve it), getting back to the grind can be difficult, and finding inspiration to create killer
No matter how great of a designer, marketer, or copywriter you are, your website is never going to convert as well as it could. Why? It’s because you are trying to create a generic site that is supposed to convert well for all types of visitors. The issue with that is not all visitors are […]
A few days ago, Pinterest announced that it’ll be rolling out an ad platform. (I guess it was only a matter of time, right?) But the social network’s not stopping there with the changes! Today, it announced something I think inbound marketers would be really pumped about: there’s a new type of pin!
Do you remember the children’s book Where’s Waldo? C’mon, you know — the one where each page is filled with a busy scene full of people but you’re always looking for the same, brown-haired, red-striped-sweater guy? Well, social prospecting is a lot like Where’s Waldo?. No, seriously. Let me explain.
You can’t just place a few “Buy” buttons on your website and expect your visitors to buy whatever you’re telling them to purchase. That’s just not how our brains work. If they did, you as a shopper would be broke. Every time you walked into a retail store, you would buy everything you saw due […]
Did you know that 58% of people who own smartphones have used them for store-related shopping? It’s no surprise that ecommerce and brick-and-mortar companies are all working hard to bring mobile shopping options to their customers. The real question is: are you leveraging mobile technology? It’s estimated that 63% of people expect to do more […]
We all understand the need for visual content in our marketing, but don’t necessarily have the budget or resources to make it happen amidst various image copyright rules floating around the internet. With all of these challenges ahead for marketers in an ever-increasingly visual web, it’s not hard to see why 55,000 people downloaded our […]