By now, most marketers know the drill. Tweet early and often. Be fun and personable. Don’t tweet politics or religion. Work toward engagement — not follower count — and the leads will find you. So far, it’s working.
As a marketer, email marketing should be one of your favorite tools. Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) also be used as a channel for generating leads. But in order to convert more leads from your
Facebook just rolled out changes to its News Feed, along with policy changes that will make it easier for marketers to stay on top of what Facebook is doing with its algorithms. And that’s great, right? More information, greater transparency – that’s always good.
Usually, when Facebook makes a change to its interface or News Feed algorithm, the company just up and does it. One day you’ll log into Facebook and everything suddenly looks different, and you’re scrambling to figure out what the heck is going on and how the new feature may affect your marketing.
This post is an excerpt from our ebook, How to Generate Leads Using Facebook. Download our free ebook to learn about the type of content you should promote, how to leverage paid advertising, and different ways to measure your success on Facebook. According to The 2013 State of Inbound Marketing Report, 52% of all marketers sourced […]
Is the pen mightier than the sword? In the marketing world, it is. With a few little tweaks to your website copy, you can drastically increase your conversion rate. The beautiful part about these tweaks is that you don’t have to be a professional writer or a wordsmith… these are simple changes that anyone can […]
In two short weeks, we’re excited to kick off our annual inbound marketing event, INBOUND. (Aptly named, eh?) Yes, it’s a lot of work to organize an event like that … but attending an event — any event — isn’t always a piece of cake, either. Some people have trouble securing budget and time off […]
When people talk about inbound marketing, most agree that in theory, video is a great tool to attract new visitors, connect and engage with your leads, and delight your loyal customers … but most marketers would say actually doing video is a whole other ball game.