Visual content is in high demand. Just about every type of content we marketers create can be enhanced by some kind of visual element. And in social media? Visuals pretty much make or break your presence. In fact, photos on Facebook generate 53% more Likes, 104% more comments, and 84% more
Yes, Pinterest might be the fourth largest traffic driver in the world … but it’s still a pretty challenging network to use for most companies, especially for those in the B2B sector. Maybe you’ve claimed your company’s Pinterest profile and added a board or two with a few pins. Or maybe you haven’t even dipped […]
One of the most effective ways to tell the story of your nonprofit, its constituents, and staff members is through a blog. Storytelling about your nonprofit allows you to leveraging these human stories to connect individuals to your cause and inspire them support your organization — and connect you to a wider audience online.
We’re trying a new thing here at HubSpot — Digital Ebook Club. You see, we have all these ebooks that spur questions for people, but it’s really hard to corral all that Q&A and discussion into one place that fosters real-time interaction. Enter the Digital Ebook Club! For our first read,
So you’ve got a marketing problem — one that happens to the best of us. It’s not that you’re not attracting visitors to your website and converting them into leads — you’ve got your business blog, social media, landing pages, and marketing offers down pat. But once you get your leads in the door, they get […]
At HubSpot, we love to teach businesses how to write compelling copy and irresistible offers. One of the most important elements of any piece of content is having an attractive headline. Especially in today’s economy where every company is fighting for consumer attention, standing out is important.
Ready to give your university’s social presence a boost? You’re in luck! Last week, the professional social network LinkedIn announced University Pages. A platform for universities to share information, connect with prospective students and their parents, and retain communication with alumni networks, University Pages are “one
SEO, content marketing and link building are all popular forms of marketing that you are already leveraging. But do you know what’s really powerful that you aren’t leveraging yet? It’s growth hacking! If you aren’t familiar with growth hacking and how you can leverage it, don’t worry. I just wrote a 30,000 word guide on […]