How to Transition From a Traditional Marketing Budget to an Inbound One
blog.hubspot.com

Ah!!! The (rotten, stinky, cheesy, noxious) smell of the annual marketing budget process is closer than you think. It’s time to stock up on antacids and lay in a supply of instant energy drinks, because you’ve got two daunting tasks ahead. First, convincing the decision makers holding the keys to the company’s treasure chest that […]

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How to Upsell Your Customers
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How do you make more money? You acquire more customers through traffic acquisition, right? Although that does works, a more cost effective way is to increase your average revenue per customer. You can increase your average revenue per customer through two ways: Increase your prices Upsell your customers If you are interested in increasing your […]

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The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
blog.hubspot.com

You’ll never believe it, but there was a time when humans lived without being blasted by advertising everywhere they turned. In fact, before brands started cramming messages into every communication channel on earth (some even in outer space), “advertising” was simply a helpful suggestion for something you might need — like soap, for instance.

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10 Quick Tips for Getting More Business Value Out of Twitter
blog.hubspot.com

Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users, the probability that your prospects, leads, and customers are using the Twitter is high. This means conversations that could drive business value are happening; they’re just surrounded by irrelevant clutter. 

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Bye Bye, Google Reader: 3 Viable RSS Reader Alternatives You Can Use
blog.hubspot.com

On July 1, 2013, Google Reader will be shutting down for good. It seems like forever ago that we wrote about this (in reality it has only been about 3 months), but since most people do things at the last minute, I figured it was pretty likely you haven’t switched your RSS reader over to something […]

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Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
blog.hubspot.com

There’s been a lot of buzz about social media this week, especially around social search and visual content. Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users.

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