This situation sound familiar? You’re clicking through a SlideShare and stumble upon a call-to-action (CTA) that reads, “Click here to learn more!” You’re intrigued, so you click the blue, hyperlinked text … then nothing happens. Ugh. As a user, you think “How careless of them to forget to include the link!” But chances are, most marketers […]
You already know content marketing is the new SEO. So what are you waiting for? Might as well go out there and start blogging so you can get more search traffic, right? Creating a content marketing strategy isn’t as easy as it may seem. You can’t just throw up hundreds of articles and expect them […]
I know what you’re thinking: “Finally? But I already have Graph Search!” Well, then you were one of the lucky ones. If you can recall, in January, we reported on the announcement of Graph Search, but it was just that … an announcement. The tool was in beta, available only to a limited number of users. I, […]
Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies … and it can get kind of stale. We’re all writing and reading about the same thing, so it becomes this vortex of similar content that can be hard to sift through […]
Attending an inspiring conference session can often elicit a response similar to that of getting off an exhilarating roller coaster. You’re pumped. Excited. You’re reviewing every twist and turn with your fellow riders with pure joy. You may even want to ride again.
For over 20 years, I have spent most of my career largely in a world filled with sales and marketing professionals, and I am often baffled that one group will often embrace a new technique or method, while the other will completely ignore it. No place is this more apparent than in the world of […]
A hot topic of discussion among inbound marketers is how they think of topics to write about. I personally find myself engaged in a life-long topic brainstorm — topic ideas tend to pop up at the bar, on the train, in the shower, even while I sleep. (Indeed, I’ve dreamt of blog posts I should […]
Finding a business partner may seem hard, but finding your rhythm with your business partner is much harder. Although I’ve worked with the same business partner for over 10 years now, it took us a few years to find our rhythm. Sure, things are great between us, and both of us are extremely happy, but […]