Well, it looks like this morning’s LinkedIn quick tip wasn’t the only LinkedIn feature rollout to slip through our cracks in the past several months. To be fair though, I can’t really find an official announcement about this one from LinkedIn. In any event, it looks like LinkedIn is slowly rolling out the ability for […]
Let’s level. Are Millennials just tablet-toting whiners living in their parents’ basements? In short, no. Of course not. But we’re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. What’s more interesting is the fact that, according to USA Today, Millennials represent
Increasing your web traffic is already a time consuming and expensive task, so why not make sure you’re converting each and every visitor? What if I could tell you that I have 7 tactics that you can follow to help convert your visitors into customers? It doesn’t matter if you have an ecommerce, software as […]
I began my marketing career at a political communications consultancy in Washington, D.C., and it was only a matter of days into each client engagement when one of their executives would say, “have you thought of the TODAY Show?” or, “do you think the Journal would be interested in this?”
A few weeks ago, Facebook announced that video is now available on Instagram. We were pumped … and then quickly disappointed because we couldn’t do anything besides post videos to Instagram. No embedding options whatsoever, and hacking the video embed code was fairly complex and didn’t always work properly.
This week, brands everywhere started to switch things up. New features, new monetization models, and even new data cropped up everywhere … and you’ve got to make sense of all of these new shiny objects in case they could be a great opportunity in your marketing.
When new social media features are released, every news outlet and blog jumps on the story. (Hey, we do it, too.) Everyone’s thinking: what is this new feature, and how does it fit into my current content strategy?
When you look at me, what do you see? Probably an entrepreneur, right? Although I am an entrepreneur, I see myself as a consultant. I spent the first 6 years of my career running a consulting company and helping businesses with their Internet marketing needs. It’s where I got my start and although I hated […]