Yesterday I wrote about INBOUND keynote speaker Nate Silver’s decision to move his FiveThirtyEight blog from The New York Times to ESPN/ABC, and said the move reflected the rise of the “free agent journalist.” The gist of that story was that Silver has built his own free-floating plug-and-play media brand which he can attach to […]
Can you guess what my favorite place to invest my money is? If you guessed the Internet or technology sector, you’re wrong. It’s actually real estate. And it’s not because I dream about owning multiple homes in different cities, and nor do I care to brag to my friends how awesome my home is. The […]
Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. Losing Silver will be a blow to the reputation of
Happy sweltering Sunday, readers! At least it’s sweltering here. Holy humidity. I’ll remember this feeling when my face is so cold it’s hot come January. Anyhoo, some cuh-razy things happened this week. Some are marketing-related. Others I’m going to find loose marketing tie-ins for,
Sometimes you stumble upon marketing that is just flippin’ awesome. Today, that’s Heineken. As part of its global Legends campaign, Heineken released a video about a game of Departure Roulette it played with airport travelers.
Choices are hard. And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re […]
Driving new visitors to your site is essential in order for an ecommerce business to succeed, and getting ranked at the top of Google’s organic search results offers the visibility necessary to generate new leads and drive more traffic straight to your site. Unfortunately, search engines are far from stagnant, and algorithm updates like Panda
If you write 1000 great articles, your search engine will sky rocket and you’ll make more money, right? I wish that was the case, but after building 3 successful blogs I’ve learned that writing great content isn’t enough. You can keep cranking out awesome content day in and day out, but that doesn’t mean your […]