Do those search engine optimized press releases you’re sending actually boost your search rankings? What about those guest blog posts you’re writing? While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these […]
Facebook’s power as a marketing platform is undeniable. It offers you the ability to build an audience from its selection of 1.15 billion users worldwide plus to reach that audience any time your heart desires. We’ve all seen brands produce incredible results from Facebook, but not nearly as often as you would expect. While there are […]
I am a terrible HR person. I hate clichés like “earning a seat at the table” or “getting executive buy-in.” To me, those terms typically indicate a lack of business sense — I’m a strong advocate for tackling business challenges, not overthinking them. I believe in doing things differently, and in creating companies that hire, […]
Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. It’s also one of the most powerful tools marketers can have in their arsenal — if you know how to use it right.
It’s finally that time of week again — that time when, at long last, you can catch up with last week’s inbound marketing news. You’ve plowed through Monday’s emails, Tuesday’s tweets (plus scheduled some more), and Wednesday’s writing for next week’s blog posts. You’ve even optimized a few landing pages.
Let’s face it, whether you work in marketing or not, you can spot bad marketing pretty easily … probably because we’ve all been interrupted by bad marketing throughout our entire lives. We’ve seen the all tricks of the trade, and we do our best to avoid interruption-based marketers like the plague.
In late June, something pretty massive happened in the world of tech, though chances are most people didn’t even notice it. The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. At the same time, Oracle made a […]
One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. Invariably, business owners are inclined to keep this information off the website (this is not true for pure commodity driven sites, such as car rentals or hotels, of course, but for B2B services such as […]