An Insider's View: Inbound Marketing in Europe Versus the U.S.
blog.hubspot.com

At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe — because, well, it’s a bit different than in the U.S. In this blog post, I wanted to continue that

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How to Write a Fluff-Free Mission Statement
blog.hubspot.com

Mission statements. They sound inherently business babbley, don’t they? But even if you think they’re a little … silly … they’re really important guideposts for making decisions, staying inspired, and setting a bigger picture that gives your day-to-day work purpose.

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How to Get Out of The Google Penalty Box
feedproxy.google.com

Penalized by Google? There’s no need to jump to conclusions and dump your website, there’s actually a way to fix it and get back in. Sure it will take some hard work, but in the long run it’s better to fix your website than it is to start all over again with a brand new […]

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How I Turned a 40,000 Word Guide into 361,494 Visitors and 8421 Email Opt-ins
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Over the last few months I published 2 advance guides. The first one was The Advanced Guide to SEO and the second was The Advanced Guide to Content Marketing. Many of you assumed that the guides did well because you enjoyed the content, but I never really broke down how successful they were and how […]

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7 Awkward Marketing Moments Guaranteed to Make You Cringe
blog.hubspot.com

Marketing can be an amazing thing. If done right, campaigns can make you feel something — happy, sad, or just a little bit closer to your fellow human beings.  If done wrong, however, you may still feel something … but it’s probably not what the company had in mind. Even when the company’s trying to […]

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The Advanced Guide to Link Building
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Just a few days ago I published my strategy on creating advanced content guides and the results I achieved with The Advanced Guide to SEO and The Advanced Guide to Content Marketing. Well today I have a new guide to announce. With the help of Brian Dean from Backlinko we were able to create another […]

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Twitter Starts Rolling Out Tweet Performance Analytics to More Users
blog.hubspot.com

Editor’s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Stay tuned for more updates about this once Twitter makes an official announcement. Although there’s been no official word from Twitter, today The […]

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How to Hire: 6 Traits Every Employee Must Have
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Do you know what you should be looking for in an ideal employee? I didn’t really know what to look for when I started my entrepreneurial journey, but after making dozens of hiring mistakes I’ve learned what to look for and what to avoid. If you are trying to grow your business, especially during the […]

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