New York Times Rolls Out Annoying Ad Format, and Other Stories You Missed Today
blog.hubspot.com

Lots going on today in the world of marketing and beyond. If you haven’t been on Facebook for the past day or so you may not have seen the roughly four trillion posts about the latest good news: The Supreme Court ruled that same-sex couples are entitled to

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The Ultimate Editing Checklist
blog.hubspot.com

As we all know, content creation isn’t as simple as just stringing together a few words and clicking “publish.” At least all high-quality content creators know this. From start to finish, content creation has quite a few steps if you really think about it — concepting, production, and the whole editorial process. Unfortunately, it’s that […]

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How to Harness the Power of Data to Elevate Your Content
blog.hubspot.com

If you were going to ask your CEO for more inbound marketing budget this year, which argument would be more convincing: “I ‘feel’ it’s the right thing to do,” or, “48% of marketers are increasing their inbound budgets this year, and it’s the third year in a row the industry is expanding at almost a 50% rate. […]

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30-Day Challenge: 8 Little Changes to Your Marketing That'll Make a Big Impact
blog.hubspot.com

You’ve all heard of TED Talks, right? Their tagline is “Ideas Worth Spreading,” and some colleagues of mine have surfaced one of their talks that I think has an idea worth spreading to a lot of our readers. So, I’m blogging about it. Like bloggers do.

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The 7 Principles of Conversion-Centered Landing Page Design
blog.hubspot.com

Designing an optimized landing page isn’t exactly a cakewalk. If you want to achieve a respectable conversion rate, that is. So … how schooled are you in the concept of conversion-centered design? Conversion-centered design (CCD) is a discipline targeted specifically at designing

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OMG! Arianna Huffington Is Speaking at INBOUND
blog.hubspot.com

Well, that title pretty much says it all. We’re thrilled to report that Arianna Huffington will be giving a keynote address at this year’s INBOUND conference in August. HubSpot had already announced a jaw-dropping lineup of speakers, including statistics wizard Nate Silver; marketing guru Seth Godin; Scott Harrison, the founder of charity: water; digital strategist […]

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5 Simple Ways to Increase Your Email Deliverability Rates
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Email marketing is a great way to increase your traffic and revenue. Although it isn’t the sexiest form of marketing, it’s one of the most effective channels. It’s so effective that emails account for 37% of the total revenue Quick Sprout generates. But if your emails are being delivered to people’s spam box, instead of […]

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8 of the Most Uplifting Commercials of All Time
blog.hubspot.com

One of the greatest misconceptions about inbound marketers is that we hate advertisements. Quite the contrary. We hate bad advertisements (but who doesn’t?), and we dislike inefficient marketing & advertising budget expenditures. On the flip side of the same coin, we also love knowing where our money is being spent, and exactly how much ROI we’re going […]

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