SEO has been around for so many years that it should be easy to figure out what you should and shouldn’t do, right? I wish that were the case! The thing about SEO is that it’s constantly evolving. Not only does that mean a lot of the old information is inaccurate, but it also means there […]
It was a simpler time, back then … before the rise of DVRs and streaming video services. Back then, when people said they were “watching TV,” they meant that they were actually watching TV – a.k.a. watching the programming that the TV stations were broadcasting.
Today, people expect a lot of brands on social media – studies have shown that 42% of consumers expect a response within one hour when they contact a brand on social media. That’s an incredibly demanding turnaround time, especially if you’ve got a lot of other things on your plate.
There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You’ve seen the data — you know that if you publish more, you’ll start to see more and more results.
Think about the last time you put together a booth for a trade show or conference. You probably made sure your signage was noticeable, brochures were printed far ahead of time, and you had enough people to staff your area during the entire conference. You checked off every item on your to-do list so you could […]
When you tweet at a company that has over 16,000 employees, how quickly do you expect them to respond to you? How helpful do you think their answer will be? And, would you expect the person who reads the tweet to follow up on the issue in person? You may not have very high expectations for
Images are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream, they’ve been helping marketers get even more results out of the 140-character social network — in fact, an A/B test we ran found that tweets with images get 55% more leads.
For the past few weeks, the most shared content has covered a wide range of topics related to inbound marketing. While one post on SEO snuck into the list of most shared content this week, the majority of this week’s most popular content centered around one clear topic: Twitter.