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How We Buy vs. How We Date: They're More Similar Than You Think
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They say there’s such a thing as love at first sight … but even if that’s true, how successful do you think you’d be if you approached a total stranger and said, “Hey, I saw you. I am now in love with you. Wanna tie the knot?” Maybe I’m a skeptic, but I’m pretty sure […]

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How to Become the Best Blogger in Your Niche
blog.hubspot.com

Back in 2012, Max Nisen wrote, “Content marketing is one of the biggest new trends.” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing. If they’re not doing it, they will be.”

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Does Infographic Marketing Still Work? A Data Driven Answer
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I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results. The results were so great that when we started releasing infographics on the KISSmetrics blog in 2010, it helped us generate 2,512,596 visitors and 41,142 backlinks. Based on the KISSmetrics stats from 2010, […]

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6 Ingenious Microsites You Could Play With All Day
blog.hubspot.com

When I was in college, I used to send the URL isitchristmas.com to my friends when we were counting down to the end of exams. The site is as simple as can be: Every day except December 25th, the website just boasts a giant “NO” in all caps and black-and-white.

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A 3-Step Framework to Connect the Dots Between Marketing & Sales
blog.hubspot.com

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Smart sales and marketing leaders know how important it is to collaborate with cross-functional teams. In a perfect world, the two teams would be working in tandem and complete harmony with one another.

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The No B.S. Guide to Reducing Your Website's Bounce Rate
blog.hubspot.com

Ever gone into your analytics and seen your bounce rate hovering around or above 90%? If so, you’re in trouble. That is a high bounce rate. And it’s very, very bad. Bounce rates are website killers. The problem is, many webmasters simply expect bounce rates to stay at high levels.

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An Open Letter to Millennials Seeking Creative Positions
blog.hubspot.com

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Dear recently graduated Millennial: Congratulations on your graduation! I understand you’re ready to conquer the world of advertising. I want to get to know you.

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The Week's Best Content About Content
blog.hubspot.com

When it comes to promoting content and expanding a company’s reach, lots of shares is one of those metrics that every marketer wants to achieve. The more shares you get, the more traffic you get, the more leads you get … and so on and so forth. So while shares certainly aren’t the be-all-end-all for […]

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