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The Story of a Rookie Mistake, a Redesign, and an Accidental Middle Finger to Google
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. I made a big mistake.  I broke up with Google. And it was much harsher than a “let’s just be friends” moment. I told Google to basically “F off.” The problem is that I didn’t know that I did this terrible […]

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How to Be a Successful Marketer if You’re not Super Smart
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I’m going to let you in on a little secret. I’m not that smart, and yet I’m a pretty good online marketer. I am actually probably one of the better ones out there. So, how’s that possible? Well, you don’t have to be smart to be the best marketer. Instead, you need to be creative, execute well, […]

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Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?
blog.hubspot.com

Most people believe that if you are ranking well with Google, you must be doing well with Bing and Yahoo, but that is just not the case. Unfortunately, I found that most of the blog posts on this topic were favoring one search engine over another. However, I believe that it is important to optimize […]

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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]
blog.hubspot.com

Great storytelling is a great differentiator. Imagine you’re walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What’s going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage […]

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How to Turn Pinterest into a Revenue Generating Channel
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We all know Pinterest is popular, especially among the female demographic. But can it be leveraged to make you more money? Just like any other social network, it can be. To show you how, I’ve created an infographic that breaks down how you can make money from Pinterest. Click on the image below to see a larger […]

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10 Free Ways to Teach Yourself Inbound Marketing
blog.hubspot.com

When you’re first starting to learn something new, it’s easy to feel overwhelmed and intimidated. Why? Maybe it’s been a while since you’ve deviated from the things you’re good at and know well. Or maybe you had to make a pretty significant monetary or time investment, and you’re feeling the pressure. Perhaps you have all the drive […]

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Want Improve Your Relationship With Finance? Here Are 3 Simple Things You Can Do
blog.hubspot.com

Sometimes, when it comes to budget, marketers and their colleagues in the finance can find themselves on different pages. If you’ve ever asked to move budget from one budget to another, or requested more money to support an idea that wasn’t part of the yearly planning process, then you know what I mean. The back-and-forth can be frustrating […]

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Why Marketing Automation Needs Permission Marketing
blog.hubspot.com

Even if you’ve never heard the term before, chances are you’ve experienced permission marketing.  Ever subscribe to a company’s blog to receive notifications when they publish new posts?  That’s permission marketing — you’re volunteering your information up to the company, giving them permission to contact you.  For some marketers, this whole concept feels foreign. They’re used to […]

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