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10 Excel Tricks Every Marketer Should Know
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Excel is a useful tool for a number of marketing tasks.  The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting.   With […]

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20 Examples of Fabulous Explainer Videos
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Feel intimidated by the notion of creating an explainer video? There’s no need to be — they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them. Even if […]

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7 Proactive Ways to Get Backlinks That’ll Actually Boost Your Traffic
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Are you tired of people telling you that if you write great content, people will naturally link back to you? It’s actually true to some extent, but if you wait for people to “naturally” link to you, it will take you months, if not years, to hit thousands of visitors a month. So, how do […]

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How to Write a Marketing Resume Hiring Managers Will Notice [Free Templates + Samples]
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It’s ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but creating a standout resume is a skill all marketers need to perfect if they want to grow their career.  If you’re a marketer whose resume could use a little polish, don’t […]

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How to Create a Benchmark to Measure Content Marketing ROI
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According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014. While definitions of effectiveness may vary by […]

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What the Next Generation of Marketers Is Learning in School
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Twenty years ago, I graduated from Bentley University with a degree in Computer Information Systems. I had always thought about going for a marketing degree, but was advised that it would be too hard to find a job after college. I decided to focus my energy elsewhere. Little did I know that I’d have a […]

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7 Lessons and 3 New Strategies I Learned From Launching My 5th Blog
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I’ve been blogging for around 10 years, so you would think that it’s easy for me to start a blog and gain traction. Although it’s true to some extent, it’s still difficult for me to start a blog from scratch. A few months ago, I started my 5th blog on NeilPatel.com as an experiment to […]

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5 Attributes of an Effective Lead Management Process
blog.hubspot.com

Inbound marketing is a powerful strategy. When we implement it for a company here at Imagine Business Development, we will typically see a 2 to 7 times increase in lead generation in the first year and a 5 to 10 times increase in future years. A 2013 study identified generating high quality leads as the number one […]

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