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The 20 Weirdest Words Added to the Dictionary Because of Technology
blog.hubspot.com

Whether we like it or not, dictionaries are living, breathing documents, and new words are added to them regularly. Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added. In other words, we have no one but ourselves to blame for all the weird words that make the […]

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5 Ways to Increase Your Pageviews Per Visitor by 23.52%
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Why are you spending all this time and effort to get visitors to your website only to let them leave after the first or second page they see? It’s much cheaper to get a visitor already on your site to go to another page than it is to attract a new visitor to that page. Guess […]

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What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
blog.hubspot.com

[Cue Twilight Zone Music] There is another dimension beyond which is known to most marketers. It is a dimension that is vast and chaotic and as timeless as the sales process itself. It is the middle ground between the introduction and the close, between engagement and disengagement, it lies between the deepest of our marketing […]

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The Non-Designer's Guide to Creating Better Blog Graphics [Infographic]
blog.hubspot.com

You may not be a designer by trade, but as a content marketer, it’s your job to make sure you’re creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals. Adding images to your blog posts is one of the most important ways to get more readers, subscribers, and leads out of the […]

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Type A vs. Type B: Does Personality Type Matter at Work?
blog.hubspot.com

Organized, ambitious, competitive, and sometimes a little impatient. Laid-back, collaborative, creative, and sometimes a little messy. Does one of those sentences describe you better than the other? Most of you probably already associate with either the “Type A” or the “Type B” personality. Or, perhaps you associate with both in different contexts — like those of us […]

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28 Browser Extensions That Make an SEO’s Life Easier
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As an expert SEO, you have to be a jack-of-all-trades. You need to understand link building, marketing, public relations, psychology, and technology. At a certain point, there’s just not enough time in the day to do everything you’d like to do. But you can save quite a bit of time and effort on small things […]

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How to Earn Subscription Renewals Without Lifting a Finger
blog.hubspot.com

Subscription renewals are an essential part of increasing the loyalty of your readers to lengthen the duration of you relationship with them. A relationship that is all-the-more important if you have a paid circulation model, as it becomes vital to your revenue model and bottom line. Renewals can be difficult though. Sometimes current subscribers are lazy, or need reminding. Sometimes […]

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Plain Text vs. HTML Emails: Which Is Better? [New Data]
blog.hubspot.com

In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. We’ll tweak subject lines, calls-to-action, images, headers, layout, link positioning, copy, length, tone, content … the list goes on and on. Through all of this testing, there’s one hard truth we’ve discovered: Aside from proper list segmentation, […]

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