Most Recent

5 Tips to Help Make a Killer Marketing Video
blog.hubspot.com

Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. Chances are though, you don’t have the in-house resources to create a clip or much time to waste on learning video editing software yourself. If you don’t have a […]

8
Like
Save
21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic]
blog.hubspot.com

From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master. But the great thing about inbound marketing is that it pays off over time. It sets businesses up to get found by their target […]

3
Like
Save
Learn from the Best: 6 Skills All Great Writers Have (and How to Learn Them)
feedproxy.google.com

If you want to be a successful online marketer, there’s one thing you must be able to do: you must be able to write. Writing is involved in almost every type of content creation there is. Emails, blog posts, and books are all primarily written content. But even for videos, podcasts, and courses, you need […]

4
Like
Save
How to Create an Effective Sales and Marketing SLA
blog.hubspot.com

The alignment of an organization’s sales and marketing efforts is a crucial strategic imperative for companies that desire sustainable growth. Despite the evidence of improved business performance, it’s still a rarity to find an organization that has and maintains full alignment. The good news is that the issue is getting far more attention than ever before, and more […]

10
Like
Save
Preparing Your Ecommerce Company for a Banner Holiday Shopping Season
blog.hubspot.com

The holiday season of 2014 was one of the best on record for ecommerce sales, and forecasts show that 2015 will be even better. Last year, online retailers took home more than $101 billion during November and December. This year, that total is expected to increase beween 6-8% to reach as much as $105 billion. […]

5
Like
Save
5 Creative Ways to Use Meerkat or Periscope In Your Marketing [SlideShare]
blog.hubspot.com

When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren’t sure whether they’d be a passing trend or here to stay. Turns out, the live streaming apps have been growing rapidly over the past few months. In August 2015, Twitter-owned Periscope reported it’d surpassed 10 million registered accounts […]

8
Like
Save
Should You Outsource Content Marketing? 11 Questions to Consider
feedproxy.google.com

It’s something that everyone needs to consider at some point as they become more successful. Do you continue to do certain work yourself? Do you hire someone to help you out? Or do you outsource it? There are many areas like this in any business, but one in particular is content marketing. Creating and promoting […]

10
Like
Save
Want to Rank Better in Search? Avoid These 10 SEO Mistakes [Infographic]
blog.hubspot.com

Search ranking is a critical component of any inbound marketing strategy. When it comes to designing and writing content for your website, it’s important to have search engine optimization top-of-mind. After all, the top three results on a search query get 61% of all search clicks — and 75% of search engine users never scroll past […]

10
Like
Save