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38 Essential Website Redesign Terms You Need to Know
blog.hubspot.com

Every industry has its buzzwords, and web design is no different. If your head is spinning from seemingly endless jargon, or if you’re getting ready to redesign your company website and want to inform yourself on the most common technical terms in modern web design, then this is the list for you. Here are 37 […]

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The Biggest Pet Peeves of CRO Experts
blog.hubspot.com

Conversion Rate Optimization (CRO) isn’t a widely known field, even among digital marketers. If you need a quick refresher, CRO is the process of creating an experience for your website visitors that’ll convert them into customers. But this science of lead conversion is quickly gaining ground. After all, who doesn’t want more clicks, leads, and […]

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5 Simple Ways to Optimize Your Website for Lead Generation
blog.hubspot.com

Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.) Instead, marketers and designs need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation […]

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How to Create a Writing Style Guide Built for the Web [Free Template]
blog.hubspot.com

Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you’d like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines […]

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Back to Grammar School: 12 Easy Ways to Become a Better Writer
blog.hubspot.com

Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade? Technology has reshaped how we communicate in the business world. Fifty years ago, you would have walked over to your coworker’s desk or called up to the second floor to ask a question. Now, whether your coworkers are […]

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6 Tips for Making the Most of Your Retargeting Campaigns
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. You may wan’t to sit down for this statistic. Ready? Only 2% of traffic converts on the first visit to a website. I repeat, 2%. Considering you work tirelessly to drive traffic to your website in the first place, […]

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Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
blog.hubspot.com

There is a fundamental disconnect between what many publishers sell, and what their customers want. Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. Today’s publishers need to be able to measure the full impact of client campaigns from initial awareness through to a final […]

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Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
blog.hubspot.com

The INBOUND team here at HubSpot is finishing off May with a big flourish. In celebration of this year’s impressive (and growing!) list of INBOUND speakers, we’ve invited friends, colleagues, mentors, and influencers to share thoughts and stories about our speakers, and then share their posts on social media using the #speakerfan hashtag. Some great #speakerfan posts […]

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