Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they’ve viewed a webpage … You name it, there’s a list segment for it. All of these list segments give us a way to whittle down our databases […]
Before the rise of inbound marketing, traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Their tactics were expensive, interruptive, and, perhaps most egregiously, untargeted.
By now, most marketers know that Twitter isn’t just a great medium for creating and reinforcing your brand image — it’s also a tool for reaching fans of your business who can become leads (and, ultimately, sales). But simply knowing that Twitter can make you
Know what’s scary? Figuring out Halloween costumes for work. You’ve gotta strike the right mix of work appropriate and creative — nothing that would freak out HR (or your coworkers with more delicate sensibilities). While the stress of coming up with a costume is enough to make you just show up in your regular attire, […]
Remember when Gmail unveiled the new inbox tabs layout? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever. Well, Google’s ready to tug on our marketing heartstrings again. Two days ago, they started
Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more — I’m here to teach you how. Why? Because little annotations that prompt viewers to “Subscribe” or “Follow us” or “Click
So you just created a piece of content for lead generation – congrats! While it’s tempting to go and celebrate, you’re not done just yet. You can’t just put a piece of content up on your website and hope that people will find it — you’ve got to actively promote it to your audience. But that’s where […]
My boss was in Des Moines, Iowa a couple weeks ago, and sent me this message: Subj: Zombie Burger Bringing you the menu from that zombie burger place. Such a cool content story.