Last week, I had the pleasure of hearing some of the biggest names in social media marketing talk at the Social Fresh Conference in Orlando, Florida. I came back feeling refreshed, excited, and inspired — there were too many good takeaways to keep them to myself.
CAN-SPAM. Some may think it’s just a canned food product, but marketers know it’s the law we adhere to when sending emails. Some parts of this law may seem obvious, but others are actually quite confusing. And the stakes are high — you can be fined $16,000 per email if you are caught breaking it. […]
I started out in my career as a marketing consultant, and I was so good at driving traffic to websites that I was able to grow my agency to millions of dollars a year in revenue. To this day, even though I’m a software entrepreneur, I still get bombarded with offers to be a marketing consultant […]
Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean.
Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. With so much on an inbound marketer’s to-do list each week — creating content, drafting emails, fine-tuning SEO, etc. — we marketers often don’t have enough time keep up with all the important marketing news, […]
This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales. With June upon us, colleges and universities across the country are graduating a fresh new class of 20-somethings who are hot on the trail for their first employment opportunity. These
Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. We have a new one to dissect, only this one’s not an animal; it’s a ship. Authorship. By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage:
When it comes to marketing content, the web is cluttered, and the competition is tough. This means it’s vital that your content be high quality, attractive, and memorable if you want to break through the clutter and capture the attention of your target audience.