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8 Budget Templates to Manage Your Marketing Spend [Free Download]
blog.hubspot.com

The new year is right around the corner — and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning. But fear not! We’ve got something almost as good as a sentient robot that can help you plan your marketing budget: this bundle of […]

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29 Charts & Stats on What Matters Most to Marketers Right Now
blog.hubspot.com

The best marketers I know are curious. They’re curious about the latest social media update. They’re curious about finding solutions to the biggest problems their customers face. And they’re curious about how they’re performing — especially in comparison to their peers. If you consider yourself a curious marketer, we’ve got a treat for you. Below is […]

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How to Structure a Perfect SEO Optimized Page
feedproxy.google.com

With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take in order to improve your rankings? In order to help you with your on-page optimization, I’ve created an infographic that shows you how to make […]

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It’s the Little Things: How HubSpot Writes Microcopy
blog.hubspot.com

Have you ever run into an error message that made you smile? Or a website prompt that was particularly clever or helpful? Every time I read microcopy that shows personality, it reminds me there are real humans behind a website’s or product’s design. It kinda feels like I just shared a private joke with someone at the company. Let me […]

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A Beginner's Guide to Retargeting Campaigns
blog.hubspot.com

We’d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on […]

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Your New Go-to Guide to Content Promotion [Free Ebook]
blog.hubspot.com

It’s no secret that we create a lot of content here at HubSpot. We’ve got multiple blogs that publish daily and a library of 2,000 downloadable offers.  To make sure we’re getting the most out of each of those pieces of content, we’ve ramped up our promotions, too. Through years of experimentation with promoting these lead generation offers, […]

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How to Write a Cover Letter That Doesn’t Suck [Template]
blog.hubspot.com

No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day? According to Author Tony Beshara’s survey of over 3,000 hiring authorities, 86% said cover letters are “not very important” when they […]

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
blog.hubspot.com

Here’s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter Auto-publish update to all three networks. But there’s a huge flaw with this strategy. Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your […]

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