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Digital Does Not Mean "Just Build a Website"
blog.hubspot.com

Many traditional publishers have prematurely thrown in the towel on digital. “I have a website, but no one wants to advertise on it.” “I have an iPad version of my print magazine, but only a tiny fraction of my audience subscribes.” “I have made pdf’s of all my articles but no one is downloading them.” […]

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17 Things People Absolutely Hate About Your Website
blog.hubspot.com

One of the tenets of inbound marketing is to not annoy people. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of […]

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10 Tools That You Need to Use Before You Start Your Next Business
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Starting a new business takes a ton of work. Even with your initial passion, it’s never an easy undertaking. There are a great number of things that you need to research, plan out, get created, etc. before you “launch.” And you’ll always be wondering, “Did I forget anything?” What I’ve put together here is a […]

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How to Use Video in Each Stage of the Buyer's Journey [Free Interactive Guide]
blog.hubspot.com

Video has quickly become one of the most powerful mediums for sharing your message: 78% of people watch videos online every week. What’s more, 55% of people watch videos online every day. But like any new marketing tactic, video needs to be done right to have an impact on your business. This means creating the right […]

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11 Helpful Resources for Improving Your Business Skills
blog.hubspot.com

Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don’t have to go to business school to gain a better understanding of how businesses work. “Business” is quite a versatile topic with many components. There’s a lot that goes into becoming more business-savvy, whether it’s […]

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Why Prospective Students Aren't Opening Your Emails
blog.hubspot.com

Many schools send out blast emails. Any email address in their contact databases, no matter how the address got in there, receives every email the schools send out. In the early days of email (the ’90s), this was an awesome marketing tactic because it worked. No longer. People want and expect personalized content. If you […]

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Strategies to Drive Member Engagement
blog.hubspot.com

Over time, you’ve collected a wealth of data on your members. That’s because your members are engaged with your organizations for reasons that are beyond materialistic. They care about your mission and work. They’re regularly reading your content. They’re giving you donations to do what you do best and expect nothing but goodwill in return. […]

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The $100,000 Challenge: March Update
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We finally finished the last month of the $100,000 challenge. March was an awesome month for Nutrition Secrets. Not only did the traffic grow to 218,811 visitors, but revenue did too—it went up to $121,492.65. It wasn’t hard to hit the revenue goals as we had enough fish oil in stock, plus we started to generate […]

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