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Tips for Finding an Authentic Voice in Higher Ed Marketing
blog.hubspot.com

What do you say when a prospective student asks, “What makes (insert your college or university here) different?” It’s easy to tout the low faculty to student ratio or list off a long inventory of degree programs. While these are important, most higher education institutions can proclaim the same thing. How do you show what […]

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An Illustrated Guide to Organizational Structures [Free Ebook]
blog.hubspot.com

I remember my very first day of work at my very first startup. I was employee number 22, and my manager was eagerly showing me the org chart he had recently put together. There I was, at the bottom of the chart: Content Associate. Above me was my manager, above my manager was a VP, and above the […]

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The Evolution of SEO [Infographic]
blog.hubspot.com

Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen.  SEO is no exception: According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two. To make sure you’re all […]

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How to Structure a Marketing Team of Any Size
blog.hubspot.com

A few hours after giving my session at INBOUND 2014 on how to build an inbound team, a colleague of mine told me there was one slide in my presentation that caused around 80% of the audience to stand up and take pictures with their phones. The slide illustrates exactly how marketing leaders should structure their teams in different […]

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Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
blog.hubspot.com

Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Gone are the days of the generic blast email and one-size-fits-all website. Today, three out of four companies personalize their marketing efforts, most commonly across websites and emails. And it’s what consumers want. Overwhelmingly, customer engagement […]

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8 Budget Templates to Manage Your Marketing Spend [Free Download]
blog.hubspot.com

The new year is right around the corner — and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning. But fear not! We’ve got something almost as good as a sentient robot that can help you plan your marketing budget: this bundle of […]

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29 Charts & Stats on What Matters Most to Marketers Right Now
blog.hubspot.com

The best marketers I know are curious. They’re curious about the latest social media update. They’re curious about finding solutions to the biggest problems their customers face. And they’re curious about how they’re performing — especially in comparison to their peers. If you consider yourself a curious marketer, we’ve got a treat for you. Below is […]

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How to Structure a Perfect SEO Optimized Page
feedproxy.google.com

With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take in order to improve your rankings? In order to help you with your on-page optimization, I’ve created an infographic that shows you how to make […]

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