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Breaking Down Virality: An Analysis of 4 Posts That Went Viral
blog.hubspot.com

Trying to go viral? It seems like everyone is these days.  That’s because having a post take off can benefit your brand’s reputation tremendously — just look at how the blue and black dress (or was it white and gold?) affected BuzzFeed’s traffic. While the success of a viral post often hinges on chance, my […]

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10 of the Best Brands on Twitter (And Why They're So Successful)
blog.hubspot.com

When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it’s become a go-to platform for […]

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6 Unconventional Tips to Create Content Faster
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How much content have you written in the past month? Are you happy with that amount? Most marketers answer no to that question. In fact, 44% of marketers say that producing consistent content is one of their biggest challenges: Believe me, I get it. Creating a high amount of high quality content on a regular […]

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The 7-Step Formula for Writing Copy That Sells
blog.hubspot.com

In Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. But if you ask people who’ve dined there what makes it unique, most will tell you that, somehow, it’s […]

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How to Make Remote Work Actually Work
blog.hubspot.com

One of my favorite things about working remotely — which I do a few times a month — is the freedom to get comfortable. When I work from home, I’m usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. […]

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The A/B Testing Checklist You'll Want to Bookmark
blog.hubspot.com

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a “feeling” can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you’re […]

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How We Grew Inbound Traffic by 300% in 6 Months
blog.hubspot.com

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company’s website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. We knew that if we could increase our traffic […]

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How to Get Hired as an Inbound Marketer: 17 Qualities Hiring Managers Look For
blog.hubspot.com

Let’s face it: Getting a job in marketing isn’t easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they’re becoming even more selective about who they’ll hire to take charge of their marketing efforts. So how do you get a job in marketing? To help you get a […]

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