It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. But what they’re doing on those mobile devices is even more compelling for marketers like us. According to Google’s Mobile Path to Purchase report, search engines are the
Although none of us are perfect, spelling and grammar matter in marketing. (And sales, too.) Consistently correct grammar makes your content more credible and could impact its performance, too. Just look at what happened to NBC. But there’s a lot of conflicting advice out there
“Pushy” isn’t the first word you want prospects to associate with your profession, but it’s a term that’s plagued the sales industry for years — and for good reason. With the old-school sales approach, you searched for prospects with the biggest budgets and incessantly pitched your products or services until they surrendered.
A lot’s happened in the marketing world in the last few years. Social networks have gone even more mainstream, Vine’s become a thing, Twitter’s made analytics available for everyone, Google’s algorithm has changed (several times … no surprise there), and we’ve watched the prevalence of inbound marketing grow and grow.
Imagine you and I were chatting, and I leaned in and told you, “I’m a really amazing oil painter. People look at my paintings and think they’re photographs. My work brings out emotions people didn’t even know they had — I’m that talented.” Would you believe me? Or would you write me off as pretty self-serving?
Are you tired of your competition outranking you? Or even worse, seeing them rank for keywords that you don’t even show up for? In this post, I will teach you, step by step, how to identify keywords your competition is ranking for and how to create content that will outrank them. This approach is so effective that […]
Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. After all, there are some major benefits to doing so — an improved company reputation and increased consumer trust, among others. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent […]
Properly engaging in conversations with someone is the most important part of developing a relationship. Whether these conversations happen via email, text, or social media, it’s imperative to make sure that you say the right thing at the right time to the right person — otherwise your relationship could take a turn for the worse. When […]