At HubSpot, we spend a lot of time and energy focusing on sales and marketing alignment. Sales relies on Marketing to deliver high quality leads and Marketing expects Sales to follow up with and capitalize on the leads that they give them.
Since the early 90s, we marketers have held the power of email open and click tracking. We’ve been using this data to make good decisions, and even build nurturing campaigns for our sales reps. Since then, similar technology has been built
Smart content, also referred to as dynamic content, is website content that changes based on the interests or past behavior of the viewer. Smart content is designed to offer a more relevant and personalized experience to your website visitors — one that static content can’t provide.
This post originally appeared on the Academy blog. To read more content like this, subscribe to Academy. As a marketer, tracking and analyzing data is an important part of the gig. But there are so many different metrics you can track. Where do you begin? (And better, how do you ultimately improve your metrics once […]
The shift in corporate philanthropy and gifts over the last decade has been more of a focus for both the organizations that benefit from it, and the companies involved. Companies and their employees are more willing to get their hands dirty and volunteer their time, both personally and professionally, to help organizations make a bigger […]
Videos were still called moving pictures when marketers started taking advantage of them. The first TV commercial came out in 1941 for Bulova watches. The company paid $9 to plug their advertisement. With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing its
This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Have you ever dealt with an incompetent salesperson? Of course you have. We all have.
If you are not targeting long tail keywords, you are missing out on a lot of traffic. Out of the 262,169 visitors that came to Quick Sprout from search engines in the last 30 days, 238,195 came from long tail terms. That’s crazy. Just think about it: 91% of my search traffic comes from long […]