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Mark Zuckerberg Left 43 Questions Unanswered Last Week. Here's What Facebook Has Since Told the Public.
blog.hubspot.com

Update on April 18, 2018 at 6:58 AM EST: Facebook has also issued a statement outlining some of the steps it is taking toward GDPR compliance. In the midst and aftermath of last week’s Congressional hearings with Mark Zuckerberg, people have been questioning the preparedness of those involved. Was Mark Zuckerberg well-equipped to answer lawmaker […]

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The Ultimate Guide to Marketing Interview Questions From HubSpot's CMO
blog.hubspot.com

Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I’m looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who […]

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How to Buy Instagram Likes (And Why It's a Bad Idea)
blog.hubspot.com

Instagram’s new algorithm uses engagement as the most important metric to determine a post’s popularity. Essentially, the more likes and comments your posts get, the more your posts will be seen by a larger audience. The importance of engagement is why it doesn’t surprise me that buying likes might seem like a tempting option. It’s […]

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The Top 12 Tips to Running a Successful Video Blog
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Blogging is one of my favorite ways to drive traffic to your website and engage with your audience. But for those of you who have been staying up to date about the newest marketing trends, you know that video content has been on the rise. In fact, experts predict that 80% of the global Internet traffic […]

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How to Calculate Your Business’s Break Even Point
blog.hubspot.com

You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.” But in a business context, it’s not that simple. Your break even point doesn’t just happen in Vegas, […]

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Here's the Information You're Probably Giving Social Media Networks, and How They Protect It
blog.hubspot.com

People have questions about the security of our digital data. That ranges broadly, whether it’s passwords, online banking information, or what we do on social media. And more than ever, people are asking, “How is my information protected?” In order to understand that, it seems, it’s important to first take a closer look at the […]

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How to Increase Your Ecommerce Revenue by Leveraging Social Commerce
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The ecommerce industry has become a very competitive space over the last several years. In fact, more than half of Internet users across the globe made a purchase online in the last year. Younger generations with a strong purchasing power lead the way in this trend. In fact, 67% of Millennials would rather shop online as […]

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Are You Marketing Effectively Across Generational Lines? [New Data]
blog.hubspot.com

You’ve heard it from us before: “The way consumers prefer to access content has changed.” “We’re seeing a fundamental shift in the way we market and sell products.” “Buyers are no longer okay with outbound emails and cold calls. Instead, marketers need to create and deliver content that meets the consumer where they already are.” […]

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